Case Study: Premier League creates a versatile brand typeface with Monotype

Premier League creates Premier Sans for TV, mobile and print with Monotype

The Premier League faced the challenge of modernizing its brand identity for the digital age. Its previous all-cap typeface was not suited for modern applications and the league needed a fresher, more conversational tone to compete with other sports and digital distractions. Monotype partnered with DesignStudio to create a new custom typeface that could perform across a vast range of mediums.

Monotype designed Premier Sans, a geometric sans serif typeface that is highly functional yet distinctive. The solution included condensed cuts for long player names and distinct numbers for on-screen use, ensuring the typeface worked at both large and small scales. This new typography helped the Premier League visually align with leading contemporary brands, resulting in a refreshed identity that stands out commercially and across all digital and physical touchpoints.

Premier League