Case Study: Brainlab modernizes its brand with a custom Helvetica Now typeface from Monotype

Brainlab condenses spacing by 92.5% with Monotype

Brainlab, a global leader in medical technology, approached vendor Monotype with a challenge. After 30 years of using Helvetica, the company needed a modernized, digital-first typeface for its rebrand that would reflect its unique DNA and human-first approach while unifying its workforce and branding.

Monotype developed a bespoke modification of Helvetica Now, named Brainlab Now. The solution optimized the font for digital use by condensing spacing, adjusting proportions for legibility, and incorporating design cues from the company's iconic logo. This created a unique and flexible typeface that works across all global touchpoints, helping to build trust and deliver a refreshed brand identity for "everyone, everywhere."

Brainlab