Case Study: Boehringer Ingelheim achieves global brand consistency and readability with Monotype's custom variable fonts

Boehringer Ingelheim deploys 36-language variable fonts with Monotype

Boehringer Ingelheim, a global pharmaceutical company, faced a significant challenge in maintaining consistent brand presentation and legibility across a vast range of applications, from billboards to medication pamphlets. For their rebrand, they partnered with vendor Monotype to develop a custom variable font solution that could perform reliably at all sizes and support numerous languages.

Monotype created the "Boehringer Forward" custom variable font family, which provided unparalleled flexibility in weight, slant, and optical size. This solution ensured consistent brand expression and improved legibility across all touchpoints, including critical healthcare information. The project resulted in a cohesive global brand identity, streamlined internal font management processes for their 53,000 employees, and enhanced accessibility, ultimately strengthening trust in the Boehringer Ingelheim brand.

Boehringer Ingelheim