Case Study: Bekaert achieves a distinctive global brand identity with Monotype’s custom typefaces

Bekaert rolls out 2 custom typefaces globally with Monotype

Bekaert, a global leader in steel wire transformation and coating technologies, faced the challenge of refreshing its B2B brand to stand out in a competitive market and attract new talent, moving beyond a product-focused identity. They partnered with Monotype and Interbrand to develop a unique visual identity, which included the need for a custom typeface that could convey both their industrial heritage and future innovation.

Monotype designed the custom typefaces Bekaert Sans and Bekaert Headline, which provided a unique and ownable asset that reinforced the new brand identity. The solution gave Bekaert practical benefits like global licensing ease for its international offices and creative benefits by instilling brand pride and confidence. The new typography became a key signature asset, helping the company to clearly signal its new direction and cement its position as an industry leader.

Bekaert