Case Study: Shiseido reaches Gen Z with monopo's social media revamp for WASO

Shiseido refreshes WASO social strategy for 3 years with monopo

The skincare brand WASO, owned by Shiseido, needed to revamp its social media approach to better resonate with a younger Gen Z audience. To achieve this, they engaged the vendor monopo for a new social media strategy and the production of visual assets that would align with the brand's refreshed, sustainable concept.

monopo developed a social concept focused on communicating WASO's commitment to natural ingredients and sustainability. They produced assets shot on location at production sites and executed an influencer campaign centered on "No Filter Beauty." This strategy successfully repositioned WASO as a playful, authentic, and locally rooted brand for its new target audience.

Shiseido