Case Study: Hoshino Resorts Hoshino Resorts Nekoma Mountain achieves a distinctive winter brand identity with monopo rebranding

Hoshino Resorts rebrands Nekoma Mountain with monopo in 2025

Hoshino Resorts, operating Nekoma Mountain ski resort, faced the challenge of increasing brand awareness and creating a distinctive image to reconnect with people in their 30s and 40s who had previously enjoyed winter sports. The resort sought to move beyond typical ski resort visuals and evoke a sense of nostalgia and excitement. monopo was engaged to develop a rebranding concept and visual assets to meet these objectives.

monopo developed a new brand concept centered on inspiring awe for the winter season, supported by the evocative tagline "When was your last adventure?". The solution included a brand video and key visuals that captured the depth and natural richness of the snowy mountains, focusing on authentic human emotion and immersive storytelling. The assets were designed for long-term, multi-platform use to ensure the resort's unique worldview would resonate over time, successfully differentiating it from competitors.

Hoshino Resorts