Case Study: Breather builds Gen Z awareness for REBOO with monopo

Breather builds REBOO awareness and drives sustained sales with monopo in Apr 2026

The customer, Breather, needed to launch a new brand called REBOO and its product, a unique scent inhaler. Their challenge was to develop the entire brand concept and communication strategy to build awareness for this new product category, clearly conveying its use cases and targeting a young, Gen Z and Millennial audience. They engaged the creative agency monopo to handle this comprehensive launch campaign.

monpo developed a youth and street culture-driven strategy, creating the taglines "Go Deeper." and "ハナから夢中。" They produced immersive visual assets using fisheye photography and handcrafted textures to depict creative immersion. The solution involved collaborating with influential KOLs from relevant communities to generate authentic buzz. Following the launch, monopo's campaign successfully built strong awareness for REBOO within the target communities and contributed to sustained product sales.

Breather