Case Study: Bandai engages new players with monopo’s Adventure Begins Together campaign

Bandai launches ONE PIECE Card Game campaign in 2 versions with monopo

The customer, Bandai, needed to engage new users for its ONE PIECE CARD GAME Learn Together Deck Set in the North American and European markets. They engaged the vendor monopo to develop a communication strategy and produce a promotional video for this new product.

monopo positioned the card game as a social experience with the tagline "ADVENTURE BEGINS TOGETHER." They produced a video showcasing diverse groups of people enjoying the game together to convey it was open to everyone. The vendor's culturally diverse team ensured the content was appropriate for Western markets, resulting in the video being released in both English and French versions.

Bandai