Case Study: agnès b. reintroduces its brand to a younger audience with monopo’s art-led pop-up experience

Agnès b boosts pop-up reach to 400,000 with monopo

The French fashion brand agnès b. sought to reintroduce itself to a younger audience in Japan with its Spring/Summer 2022 collection. The brand partnered with the vendor monopo to plan and produce a pop-up experience and communication design that would move beyond simply selling clothes.

monopo developed a pop-up concept centered on a return to art, a core element of the agnès b. brand DNA. They collaborated with artist Non for the key visuals and created an immersive, floral-filled space that presented the collection as an art exhibition. The vendor also orchestrated a PR campaign with ELLE Japan, which reached approximately 400,000 followers through social media and was amplified by Non's personal account, successfully generating significant new interest in the brand.

Agnès b