Case Study: Ruby Tuesday achieves double-digit catering sales growth and 50% faster order processing with MonkeySoft Solutions

Leveraging Technology and Call Centers to Fuel Catering Growth

Ruby Tuesday faced a plateau in its catering business after bringing operations in-house and staffing a small call center, but agents were spending excessive time juggling orders and unit follow-ups, creating a scalability problem. To solve this the chain turned to MonkeySoft Solutions and its MonkeyCatering™ platform to align strategy, improve call-center operations, and support a scalable, technology-driven catering program.

MonkeySoft Solutions implemented the MonkeyCatering™ system (with the MonkeyOnlineOrdering™ add-on), provided training and regular joint reviews, and helped expand call-center capacity while halving average order time from four minutes to two. The vendor’s solution drove immediate double-digit increases in online catering sales, a 50% decrease in order-processing time, and a 12–15% year-over-year rise in total catering sales in 2012, with ongoing support and training to sustain growth.

Ruby Tuesday

Andy Hepp

Vice President of Execution and Implementation