Case Study: Dancing Deer Baking Company achieves 45% holiday revenue lift and 18.5% conversion rate with MonkeySoft Solutions

How Dancing Deer Found Sweet Success With MonkeyBakery Software Platform

Dancing Deer Baking Company, a national mail-order bakery founded in 1994 with more than $10M in annual sales, faced growing pains as online orders climbed. Their bakery ran on Great Plains while mail-order used Mail Order Manager, with no integration, limited visibility into sales/production/customer transactions, and an inadequate website/CMS for merchandising and promotions. To solve these problems, Dancing Deer engaged MonkeySoft Solutions and implemented the web-based MonkeyBakery™ software platform.

MonkeySoft Solutions unified the call center, mail-order website and bakery operations with MonkeyBakery™, delivering real-time data, integrated workflows and a stronger content-management/merchandising capability. The results were dramatic: a 45% revenue increase over the prior Christmas period (Dec 2007 vs. 2006), an 18.5% customer conversion rate, and noticeably higher marketing ROI and operational control, enabling Dancing Deer to scale its mail‑order and retail business.

Dancing Deer Baking Company

Scott Miller

VP Direct-to-Consumer Channel