Case Study: Texas Legal Protection Program improves self-service and accessibility with Monkee-Boy Web Design

Texas Legal Protection Program boosts user sessions 34% with Monkee-Boy

Texas Legal Protection Program, a nonprofit legal benefit plan, needed to redesign its outdated and difficult-to-manage website to better serve its members and improve its online presence. Their challenges included aligning the site with existing brand collateral, simplifying complex plan comparisons, and creating a more accessible and intuitive user experience. They partnered with Monkee-Boy Web Design for this comprehensive WordPress website redesign project.

Monkee-Boy implemented a new WordPress site with a refreshed brand identity, an intuitive plan comparison tool, and a multi-step registration form to reduce overwhelm. The solution also included full Spanish translation and a focus on WCAG AA compliance. As a result, the site saw a 34% increase in user sessions, a 29% rise in new users, and a 25% growth in returning visitors, significantly expanding Texas Legal's reach and effectiveness.

Texas Legal Protection Program