Monkee-Boy
27 Case Studies
A Monkee-Boy Case Study
Camp Gladiator, a national fitness movement, faced challenges with a fragmented digital landscape that included multiple microsites, navigation issues, and content management limitations that hindered the user journey for both new and returning campers. They engaged the vendor Monkee-Boy to help solve these web-related problems and streamline their online experience.
Monkee-Boy implemented a holistic digital strategy and built a new website using their M-Pire Enterprise CMS. The solution included a modular design system, a streamlined conversion funnel, and a custom map search tool for the vast number of camp locations. The results were significant, including an 83% increase in unique visitors, a 59% increase in mobile visits, a 31% increase in session length, a 34% decrease in bounce rate, and a 14% decrease in load time.