Case Study: Wienerberger builds a premium roof tile brand with Monitor Creative

Wienerberger launches 200-year heritage brand Danum with Monitor Creative

Wienerberger, Europe's leading roof tile manufacturer, enlisted vendor Monitor Creative to develop a name, messaging, and positioning for its new ultra-thin, cost-effective roof tile. The challenge was to launch this new product in a way that maintained Wienerberger's premium reputation for quality while differentiating it from competitors and conveying its practical performance.

Monitor Creative developed the name "Danum" and the campaign line "Premium Meets Practical," creating a full suite of marketing assets for a cohesive launch. The vendor's work resulted in a successful and well-received launch that established a robust, premium brand identity with clear commercial potential for Wienerberger's new tile.

Wienerberger