Case Study: Willis Towers Watson rebrands for a bold new era with Monigle

Willis Towers Watson rebrands in 4 months with Monigle

Willis Towers Watson (WTW) needed to quickly reestablish itself and define its future after a period of mergers and acquisitions and a scrapped major deal. With a new leadership team and strategy, they faced the challenge of galvanizing employees and broadcasting a clear signal to the industry. They partnered with Monigle on a rapid brand strategy and identity project with an ambitious four-month timeline.

Monigle executed a rapid discovery and collaboration process, working closely with WTW to develop a bold new brand. The solution included a new visual and verbal identity, centered on a unified "WTW" name and an "Ultraviolet" brand spirit, replacing the old purple. The new brand successfully embodied a united front for the organization, enabling WTW to launch its next era with focus and confidence within the record timeframe.

Willis Towers Watson