Case Study: Synchrony Financial builds culture and brand awareness with Monigle's BEAM brand center

Synchrony Financial boosts brand engagement with Monigle as 85% of employees use Brand Vault

Synchrony Financial, a major consumer financial services company, faced the immense challenge of rebranding after being spun off from GE. They needed to replace 80 years of brand equity and engage 15,000 employees with the new brand, providing them with essential resources and information. To meet this challenge, they partnered with the vendor Monigle and implemented its BEAM (Brand Engagement and Asset Management) platform.

Monigle's solution was the creation of "Brand Vault," a comprehensive and user-friendly brand center. This self-service site provided all necessary brand assets and resources, successfully connecting the new brand to the company's culture. The results were significant, with 85% of the workforce using the platform. Monigle's solution sustained high engagement, with unique visitors growing by 10.5% year-over-year and over 50,000 asset downloads in a 12-month period.

Synchrony Financial