Case Study: Schneider Electric simplifies its brand and becomes an IoT leader with Monigle

Schneider Electric unifies IoT branding across 120+ countries with Monigle

The global energy-management company Schneider Electric faced a brand identity crisis, as its existing brand no longer reflected its evolved business model and leadership in IoT. Monigle partnered with them to craft a new brand architecture that would bridge the gap between OT and IT and establish Schneider Electric as an innovative IoT leader.

Monigle's solution centered on unifying Schneider Electric's extensive offerings by elevating the existing EcoStruxure brand to a central platform level. This created a single, powerful brand to connect all products and solutions. The rebrand, supported by a full migration strategy, was a well-received success. It shifted market perception, with Wall Street now viewing Schneider Electric as an integrated and forward-thinking firm, while also increasing internal efficiency.

Schneider Electric