Case Study: Northwell Health builds a unified, future-focused brand with Monigle

Northwell Health unifies 800+ locations with Monigle

The customer, Northwell Health, a major New York healthcare system, faced the challenge of unifying its vast network of hospitals and facilities under a single, cohesive brand following a name change. After years of stalled attempts, they partnered with the vendor Monigle to develop a masterbrand strategy and a new visual and verbal identity that could position them for future innovation while honoring their community roots.

Monigle created a new brand identity for Northwell Health, highlighted by a constellation logo symbolizing the unified system. This included a comprehensive design system, decision-making tools, and a brand center to govern the rollout. As a result, Northwell successfully launched its new brand across 62,000 employees and was well-positioned for its future growth as New York's largest private employer and healthcare provider.

Northwell Health