Case Study: L.E.K. overcomes consulting commoditization with Monigle

L.e.k. launches a new brand platform in 2021 with Monigle

L.E.K., a management consulting firm, faced the challenge of being portrayed as a niche player by larger competitors. Unable to outspend them or share confidential case studies, the firm needed a new way to communicate its value and engage potential clients. They partnered with the branding firm Monigle to overcome this commoditization.

Monigle developed a new brand platform for L.E.K. that included a refreshed visual and verbal identity. The solution focused on capturing the "moment of truth" in client engagements through an aesthetically elegant and specific brand. As a result, Monigle helped L.E.K. launch a new brand that achieved greater internal understanding and continues to help the firm meet its business goals.

L.e.k