Case Study: KeyBank converts 400+ sites at warp speed with Monigle

KeyBank converts 341 branches in 10 weeks with Monigle

KeyBank faced the challenge of converting over 400 acquired First Niagara Bank sites under an extremely tight 11-month timeline. To strengthen its brand presence through this expansion, KeyBank partnered with vendor Monigle to execute an ambitious environmental signage conversion program.

Monigle's solution involved a strategic pivot to maximize signage size for greater impact, supported by extensive prototyping and the use of their proprietary SignChart® software for project management. This allowed the program to be executed at an accelerated rate of over 40 sites per week, three times faster than the industry norm. The result was the successful conversion of 4,869 sign assets, significantly amplifying KeyBank's brand awareness and solidifying its new national presence.

KeyBank