Case Study: Kahlúa reinvents cocktail innovation with Monigle

Kahlúa launches 10 new cocktails in one day with Monigle

Kahlúa, the classic coffee liqueur, faced the challenge of reimagining its brand beyond its traditional uses and establishing itself as a versatile base for a new generation of cocktails. They needed to dispel consumer misconceptions and identify new drinking occasions at a rapid pace to meet a market rollout deadline. The vendor Monigle was engaged to help achieve this through innovation.

Monigle's solution was a real-time prototyping event called "The great mix-off," which gathered bartenders to create and iterate on new cocktail concepts on the spot. This fast-paced methodology allowed the team to quickly assess the appeal, complexity, and scalability of numerous ideas. As a result of working with Monigle, Kahlúa incorporated ten new cocktails into its drink strategy, successfully broadening its consideration and usage.

Kahlúa