Case Study: HonorHealth builds a unified, patient-centered brand with Monigle

HonorHealth becomes consumers’ top choice in 7 of 9 service lines with Monigle

HonorHealth, formed from the merger of Scottsdale Healthcare and John C. Lincoln Health Network, faced the challenge of unifying two legacy brands to signal a new, progressive era in healthcare. The organization needed to build a unified culture and establish a cohesive brand identity that put patients at the center. They partnered with the branding vendor Monigle to develop a new brand strategy, visual identity, and verbal identity.

Monigle's solution involved research that led to the new name HonorHealth and a comprehensive brand platform. They created a visual identity using a signature purple color and a verbal identity to express connection, then helped operationalize the brand through patient personas and experience mapping. The results for HonorHealth were significant, including ranking second in health system awareness and becoming the top consumer choice for seven of nine service lines. Consumers also indicated they were twice as likely to choose HonorHealth over other leading systems.

HonorHealth