Case Study: Henry Ford Health modernizes its brand and expands its reach with Monigle

Henry Ford Health achieves full buy-in for a simpler brand with Monigle

Henry Ford Health, a major healthcare system, faced the challenge of moving beyond its regional identity and the legacy of its namesake to establish itself as a national destination brand. They partnered with the brand agency Monigle to develop a new brand strategy and identity that would better reflect their role as an innovative community advocate and highlight their scientific achievements.

Monigle's solution involved creating a new brand promise, "Your relentless advocate in making the impossible possible," and a comprehensive visual and verbal identity. This included simplifying the name to Henry Ford Health, designing a new logo inspired by a signature to add humanity, and establishing a dominant masterbrand architecture. The results were full internal buy-in for a modernized brand that honors the system's past while embracing its future, equipped with the guidelines and tools needed for long-term success. Monigle enabled an effective launch and implementation.

Henry Ford Health