Case Study: Fresenius Vascular Care unifies its clinic network with Azura Vascular Care by Monigle

Fresenius Vascular Care unites 66 clinics across 25 states with Monigle

Fresenius Vascular Care, a network of 66 acquired vascular clinics operating under disparate names, faced the challenge of building a unified national brand. The fragmented collection of individual brands was missing a major opportunity to build awareness and connection across its geographies. The vendor Monigle was engaged to develop a new brand strategy and identity to address this challenge.

Monigle developed the new name "Azura" and a complete visual identity, which was designed to spark enthusiasm among stakeholders and convey a sense of calm and integrated care for patients. The solution also extended into branded environments, transforming clinic interiors and signage to create warm, welcoming, and modern patient experiences. As a result, the formerly fragmented clinics were united under the strong, cohesive Azura Vascular Care brand.

Fresenius Vascular Care

Susan McKeown

Vice President of Marketing, Azura