Case Study: Avis Budget Group achieves flexible dual-brand airport experiences with Monigle

Avis Budget Group boosts customer scores with Monigle’s brand-flexing digital signage

Avis Budget Group, a major rental car company formed from the merger of Avis and Budget, faced a challenge in maximizing visibility for both distinct brands while operating in shared airport facilities. They partnered with the experience design firm Monigle to create a flexible system that could dynamically address the different travel patterns of their business and leisure customers.

Monigle’s solution centered on implementing dynamic digital signage and a cohesive environmental design. This allowed Avis Budget Group to seamlessly flex between brand messaging at shared counters and touchpoints. The results were significant, with Monigle’s design driving a notable soar in customer facility scores at new locations and earning enthusiastic praise from employees, solidifying a game-changing innovation in the rental car industry.

Avis Budget Group