Case Study: AT&T Mobility transforms 8,000 retail locations with Monigle

AT&T Mobility transforms 8,000 retail locations with Monigle

AT&T Mobility faced a significant challenge following its acquisition of Cingular Wireless, needing to transform over 8,000 diverse retail locations to reflect its own brand. The telecom giant partnered with the vendor Monigle to elevate its brand presence through a tailored sign design and conversion program.

Monigle implemented a detailed process, creating a family of environmental branding components and using proprietary SignChart® software to manage the project. The solution was so successful that it came in on time and on budget, boosting brand presence. Monigle's work led AT&T to reuse the same conversion strategy for an additional 700 locations as it continued to acquire other companies.

AT&T Mobility