Case Study: Rosedale Technical College boosts enrollment and engagement with Mongoose Cadence

Texting for a Two-Year School

Rosedale Technical College, a two-year trade school focused on hands-on training for high-demand careers, needed a better way to reach prospective and current students. With no robust student information system and limited ability to contact large groups through individual mobile phones, the college struggled with anonymous replies, inefficient outreach, and inconsistent timing. It chose Mongoose Cadence to solve these communication challenges.

Mongoose implemented Cadence as an enterprise-wide texting platform for admissions, education outreach, student services, marketing, financial aid, faculty, and more. The result was stronger engagement and measurable gains, including more than 140,000 texts sent in two years, average reply rates above 60%, orientation attendance up about 15%, appointment show rates above 70%, and a 76% start rate with orientation show rates improving to over 90%.

Rosedale Technical College

David Detar

Director of Student Enrollment