Case Study: Jacksonville State University Achieves Texting Success with Mongoose Cadence

Smart Integration Leads to Texting Success at Jacksonville State

Jacksonville State University, a 4-year public institution in Jacksonville, Alabama, was facing declining enrollments, fewer applicants, and lower event attendance. To improve student outreach, the university turned to texting because students were not responding to email, phone calls, or direct mail, and worked with Mongoose and its Cadence texting platform integrated with Ellucian Recruit.

Mongoose helped Jacksonville State University build a smart, automated texting workflow tied to CRM activities and custom triggers, allowing staff to send personalized messages for inquiries, incomplete applications, acceptances, scholarships, reminders, and events. The approach produced strong results in just one cycle: more than 100,000 texts sent, a 39% increase in freshman enrollment, a 10.7% increase in transfer enrollment, applications nearly doubled, 420 more freshmen, and the largest freshman class in JSU history at 1,493 students.

Jacksonville State University

Lauren Findley

Director of Undergrad Admissions