Case Study: Montcalm Community College boosts student engagement and reduces melt with Mongoose

Montcalm Community College boosts student engagement with Mongoose and cuts opt-outs

Montcalm Community College, a rural two-year institution, needed to improve student engagement and reduce enrollment melt. It faced challenges with students not responding to traditional emails and phone calls, making it difficult to provide timely support and build the relationships key to student success. To address this, the college implemented Mongoose's Conversation Intelligence Platform as a core part of its strategy.

Using Mongoose, Montcalm's success coaches implemented personalized, coach-led texting. This included weekly "Monday Messages," automated reminders, and Smart Messages that allowed for conversational check-ins. The solution built stronger relationships, resulting in high reply rates and minimal opt-outs from students. Mongoose helped the college create a more connected student experience, save staff time with automation tools, and ensure consistent communication even through staff turnover.

Montcalm Community College