Case Study: Chelsea Women’s FC sells out Stamford Bridge with Mongoose

Chelsea Women’s FC sells out Stamford Bridge and reaches 4.6M OTS with Mongoose

Chelsea Women’s FC faced the challenge of selling out Stamford Bridge for their historic UEFA Women’s Champions League semi-final against Barcelona, a first for a women's fixture at the stadium. The club engaged the vendor Mongoose to create a PR moment that would drive ticket sales and capture public attention.

Mongoose executed a campaign that rebranded London's oldest newsstand, Haines of Sloane Square, with Chelsea memorabilia and staged an event with player Maren Mjelde to promote the game. The solution leveraged media, influencers, and social content to amplify reach. The results included significant press coverage, over 4.6 million social media OTS, more than 50 content pieces, and a completely sold-out fixture for Chelsea Women’s FC.

Chelsea Women’s FC