Case Study: Urban Outfitters achieves seamless omnichannel eCommerce innovation with MongoDB

Urban Outfitters Puts MongoDB at Center of eCommerce Innovation

Urban Outfitters, the lifestyle retail company behind brands like Anthropologie, Free People, and Urban Outfitters, needed a more flexible and high-performing eCommerce platform to support new customer experiences across channels. The retailer chose MongoDB to help rearchitect its online platform and better handle growth, holiday peak traffic, and evolving omnichannel needs.

Using MongoDB, Urban Outfitters built a new platform that supports all channels and enables faster app development, richer personalization, and initiatives like in-store pickup. MongoDB helped deliver a more seamless customer experience with high availability and performance, allowing Urban Outfitters to release features more quickly and spend more time creating customer value.

Urban Outfitters

Rob Frieman

Director of eCommerce