Case Study: My Muscle Chef scales personalized food delivery and data-driven growth with MongoDB Atlas

My Muscle Chef scales revenue 7x to $200M with MongoDB

My Muscle Chef, an Australian foodtech company, faced the challenge of scaling its data infrastructure to support a massive expansion beyond its initial bodybuilder niche. Following a pivotal outage, their existing system proved inadequate for handling increasing complexity and supporting their goal of building a data-driven, infinite customer ecosystem. They turned to vendor MongoDB and its MongoDB Atlas service to modernize their data layer.

By migrating to MongoDB Atlas on AWS, My Muscle Chef gained a highly performant, flexible, and multi-cloud database platform. This solution provided the scalability and reliability needed to power their explosive growth. The results were transformative: revenue surged from $27 million to a $200 million run rate, repeat customer orders increased by 49%, and average order value grew to be 50% higher than competitors. MongoDB's solution was crucial to enabling this data-driven growth.

My Muscle Chef