Case Study: Marsello scales omnichannel martech and boosts targeted marketing with MongoDB Atlas

Marsello drives 98% ROI and $200M in revenue with MongoDB Atlas

Marsello, a marketing technology provider for retail and hospitality businesses, faced challenges scaling its omnichannel platform to handle dynamic data and complex customer segmentation for its 5,000+ clients. Their small development team needed to introduce new features quickly without being hindered by the rigid schema of a relational database, which was slowing their productivity and ability to iterate.

The solution was implemented using MongoDB Atlas on AWS. This fully-managed service provided the flexible data model Marsello needed to develop and adapt features rapidly. With MongoDB's support, they optimized their platform for massive scale and low-latency queries. This enabled their customers to achieve an average ROI of 98%, and Marsello itself generated over $200 million in revenue by helping clients pivot successfully to e-commerce.

Marsello