Case Study: CaliberMind achieves real-time, scalable customer data unification with MongoDB Atlas

How MongoDB Atlas Helps CaliberMind Bring Customer Data to Life

CaliberMind is a B2B startup that evolved from buyer‑persona modeling into a Customer Data Platform, aggregating sales and marketing data from hundreds of systems (CRMs, marketing platforms, web scrapes, support logs, etc.). The company needed real‑time access to massive, semi‑structured and relational data, plus the ability to join, normalize and secure those datasets while keeping burn rate and operational overhead low.

CaliberMind adopted MongoDB Atlas as a managed JSON‑based database to gain schema flexibility, managed backups, encryption, and seamless AWS/Redshift integration. Atlas’s clear pricing and startup credits reduced cost uncertainty, while built‑in monitoring and one‑click scaling helped the team quickly diagnose bottlenecks, stabilize performance, and focus engineering effort on product features—enabling faster iteration, reliable data delivery, and lower operational burden.

CaliberMind

Oren Zamir

Chief Technology Officer