Case Study: Chico's achieves rapid, personalized omni-channel shopping with MongoDB

Chico’s FAS, Inc. Re-Launches Interactive Tech Tables Built on MongoDB

Chico’s FAS, Inc., the parent of women’s brands including Chico’s, White House Black Market, Soma and Boston Proper, re-launched its in-store “Tech Tables” touchscreen to bridge online and brick-and-mortar shopping. The company faced slow, rigid legacy systems and lengthy catalog production that limited its ability to merchandise quickly and deliver a unified omni‑channel experience.

By rebuilding Tech Tables on MongoDB, Chico’s condensed catalog creation from weeks to minutes, adapted page layouts instantly, and relaunched the application in just five months—in time for the holiday season. The MongoDB solution enabled richer product content, personalized associate‑led interactions, improved merchandising agility, scalable holiday performance, and measurable incremental sales, with plans to expand the rollout and add cross‑banner checkout capabilities.

Chico's

Eric Singleton

Chief Information Officer