Case Study: Wolseley achieves 100% revenue per session lift with Monetate

Wolseley Sees 100% RPS Lift After Serving Unique Homepage Experiences to B2B Buyers

Wolseley, a leading UK plumbing and heating distributor, faced the challenge of creating relevant online experiences for its diverse B2B customers after unifying its websites. Their generic homepage could not cater to different buyer personas, and their previous vendor's rigid segmentation limited personalization. They selected Monetate to implement real-time, personalized experiences using its AI-driven Automated Personalization Experiences.

By implementing Monetate's solution, Wolseley served unique homepage content tailored to each visitor's behavior and intent. This approach resulted in a 100% lift in revenue per session and a 163% increase in conversion rate for personalized experiences over random assignment. Monetate also enabled successful weather-triggered campaigns, further boosting key performance metrics.

Wolseley

Mark Parrish

Ecommerce Trading Manager