Case Study: Wolseley achieves 100% RPS lift with Monetate personalization

Wolseley boosts revenue per session 100% with Monetate

Wolseley, a major UK supplier of heating, cooling, and plumbing products, faced the challenge of creating a more relevant online experience for its diverse B2B buyers after merging several specialized websites into a single domain. They selected the vendor Monetate and its AI-driven personalization service to dynamically cater to different customer personas.

Monetate implemented a solution that used AI to serve unique homepage content and weather-triggered offers to visitors. This approach resulted in a 100% increase in revenue per session and a 163% lift in conversion rates for Wolseley. The success with Monetate significantly improved site performance by delivering the right products at the right time.

Wolseley