Case Study: Webroot achieves 12% higher revenue per user with Monetate

Webroot boosts revenue per user 12% with Monetate

Webroot, a leading cybersecurity provider, faced challenges with site latency and a limited ability to run tests using their previous tag-based platform. They partnered with Monetate and its SiteSpect product to address these issues, specifically seeking to improve site speed and optimize their customer journey through more effective testing.

By implementing Monetate's SiteSpect platform, Webroot first conducted a test to change a call-to-action button from "Buy Now" to "Add to Cart." This simple change resulted in a 12% increase in revenue per user. The solution also dramatically improved site speed and increased Webroot's testing capacity from one per quarter to as many as five per month.

Webroot