Case Study: Waitrose achieves a 66.8% engagement lift with Monetate AI personalization

Waitrose drives 66.8% engagement lift with Monetate

Waitrose, a UK grocer known for its high-quality products and customer service, faced the challenge of delivering a personalized online experience that matched its renowned in-store service. The company needed to determine the best way to present diverse recipe content to its global website visitors. With the help of vendor Monetate and its Automated Personalization AI service, Waitrose sought to automatically serve the most relevant content to each customer.

Monetate implemented an AI-driven solution that selected the optimal recipe content for each visitor, which was later moved to the high-traffic homepage. This approach resulted in a 66.8% engagement lift for the recipes experience. Waitrose also gained valuable insights into influential customer data points. The success with Monetate gave the team confidence to continue its personalization journey using customer behaviors and past orders.

Waitrose