Case Study: Toolstation achieves 30x ROI with Monetate Social Proof

Travis Perkins Group-Owned Hardware Brand Uses Monetate to Improve Customer Experiences Across Channels, and Increase Engagement During Busy Sales Season

Toolstation, a major European hardware retailer, wanted to increase online conversion and engagement, especially during a busy sales period. To nudge more site visitors into a buyer mentality, they sought to implement social proof messaging as part of their customer experience improvements. They turned to Monetate to test its Social Proof feature.

Using Monetate, Toolstation implemented a social proof message on product pages in under five minutes. The solution displayed the number of items purchased that day, creating a sense of urgency. This simple implementation by Monetate delivered a 2.2% increase in conversions, a 2% uplift in revenue per session, and a massive 30x return on investment, with performance improving immediately.

Toolstation

Matt Bloska

Conversion Manager