Case Study: Toolstation achieves 30x ROI with Monetate Social Proof

Toolstation boosts ROI 30x with Monetate Social Proof

Toolstation, one of Europe's largest trade and DIY hardware brands, sought to nudge more of its site visitors into a buyer mentality. Their challenge was to increase engagement and conversions, particularly during their busy January sales season. To address this, they worked with vendor Monetate to implement its Social Proof feature.

Monetate's solution was implemented in less than five minutes, launching social proof messaging on product detail pages. This created a sense of urgency by displaying how many items had sold that day. The test alone yielded a 30x return on investment for Toolstation, along with a 2.2% increase in conversions and a 2% uplift in revenue per session.

Toolstation