Case Study: The Scotch Malt Whisky Society increases customer lifetime value with Monetate

The Scotch Malt Whisky Society Grows Customer Lifetime Value with Personalization

The Scotch Malt Whisky Society (SMWS), a premium whisky club, faced the challenge of creating a more modern and personalized membership experience to stay competitive and grow revenue. They were constrained by a clunky platform that prevented them from differentiating content for their visitors. To address this, they partnered with Monetate to implement personalization and testing.

Using the Monetate platform, SMWS implemented A/B testing and leveraged customer data for targeted personalization. This included clarifying membership pricing, deploying renewal banners, and using CRM data to promote local events. The solution delivered impressive results, including a 34% lift in revenue per session, a 17% reduction in bounce rate, a 5% increase in membership renewals, and a 10% increase in average order value. Monetate played a pivotal role in helping SMWS significantly grow customer engagement and lifetime value.

The Scotch Malt Whisky Society

Will Richardson

Head of Digital Marketing