Case Study: Sweetwater boosts guitar engagement and sales with Monetate

Sweetwater boosts guitar PDP views 118% with Monetate

Sweetwater, a major North American music retailer, faced the challenge of increasing awareness for its unique Guitar Gallery feature, which allows customers to view individual serialized guitars online. To execute this site optimization without negative performance impact, they relied on the vendor Monetate and its product, SiteSpect, for digital experimentation.

Using Monetate's SiteSpect, Sweetwater tested a new, more prominent banner placement for the Guitar Gallery on product pages. This solution successfully increased unique views of serialized guitar pages by 118%. The test also drove a 5.72% increase in average order value and a 6.64% uplift in purchases containing a guitar, alongside receiving positive direct feedback from customers.

Sweetwater