Case Study: Section boosts CTA clicks by 360% with Monetate

Section boosts CTA clicks by 360% with Monetate

Section, a company pioneering edge computing technology, faced challenges with lead conversion due to the inherent complexity of its product. Their text-heavy pricing page, which included a pricing calculator, had numerous hyperlinks that redirected users away, potentially hurting conversions. They partnered with Monetate to test and optimize this critical page to improve its performance as a lead capture mechanism.

By leveraging the Monetate platform, Section implemented a streamlined version of its pricing page. This solution removed extraneous hyperlinks and refined the messaging and call to action. The test, deployed via the Section-Monetate integration, resulted in a dramatic 360% increase in clicks on the primary CTA button, significantly improving the conversion of high-value leads.

Section