Case Study: Room & Board achieves 80% higher conversion with Monetate AI-driven personalization

Room & Board Attains 80% Higher Conversion with AI-Driven Personalization from Monetate

Room & Board, a furniture and home furnishings retailer, faced the challenge of scaling its online personalization. With 17 customer segments requiring unique messaging, their manual process was too cumbersome and limited the program's growth. They turned to vendor Monetate to implement an AI-driven personalization solution.

Monetate provided a platform that leveraged Room & Board’s data and content library to automate personalized experiences. Using Monetate's AI-decisioning for Individual and Majority Fit Experiences, they delivered tailored content across their website. The solution drove significant results for Room & Board, including an 80% higher conversion rate for engaged customers, a 30% lift in click engagements, and a 10% higher average order value.

Room & Board

John Schroeder

Retail Business Intelligence Manager