Case Study: Regatta achieves a 7.5% increase in RPS with Monetate Personalization

Regatta’s Agile Team Used Monetate Personalization to Increase RPS By 7.5% and AOV By 4%

Regatta, a family-owned outdoor apparel retailer, faced the challenge of optimizing their online customer experience and improving key performance metrics as a lean, agile team. They needed an easy-to-use solution to implement personalization, reduce bounce rates on product pages, and increase average order value without requiring heavy developer resources. They chose the Monetate Personalization platform to address these needs.

By implementing Monetate, Regatta deployed targeted strategies including product recommendations and a dynamic free-delivery progress bar. These solutions led to significant measurable improvements, including a 7.5% increase in revenue per session (RPS) and a 4% lift in average order value (AOV). Monetate's platform enabled the team to quickly test and successfully roll out these high-performing experiences across their sister brands.

Regatta

Charlotte Quinn

Conversion Rate Optimization Executive