Case Study: HALL Wines boosts add-to-cart rates with Monetate Social Proof

Premium Wine Retailer Increases Add-to-Cart Rate by More Than 50% With Scarcity Marketing From Monetate

HALL Wines, a Napa-based winery and online retailer, faced the challenge of marketing its luxury wines without relying on discounts. The company needed a way to create urgency and personalize marketing for its discerning customers to drive conversions, especially given the limited production of its products that often sold out quickly. To address this, they turned to the vendor Monetate for a solution.

Using Monetate's Social Proof and Dynamic Testing capabilities, HALL Wines implemented targeted, real-time messages that alerted shoppers to in-demand and scarce wines. This strategy successfully created a sense of urgency. The solution delivered impressive results for Monetate's customer, including a 55% increase in add-to-cart rate on the main website and an 80% average lift on a sister site. Additionally, through further testing, they achieved a 5% increase in their mobile conversion rate.

HALL

Mike Hodgson

Director of eCommerce