Monetate
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Case Study: Outdoor & Cycle Concepts grows basket value with Monetate Product Recommendations
A Monetate Case Study
Outdoor & Cycle Concepts grows basket value with Monetate product recommendations
Outdoor & Cycle Concepts, the parent group of Cotswold Outdoor, sought to grow the overall value of its customer shopping baskets. To achieve this, they partnered with the vendor Monetate and implemented its Product Recommendations service.
Monetate provided a solution that displayed products other customers had purchased alongside the items already in a user's basket. This strategy was used to enhance the checkout experience. As a result, Outdoor & Cycle Concepts successfully increased its average order value and overall basket size.
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