Case Study: OnlineLabels.com drives 20% higher average order value with Monetate

OnlineLabels.com boosts average order value 20% with Monetate

OnlineLabels.com, an online retailer of blank and custom labels, faced the challenge of staying competitive against ecommerce giants like Amazon by improving user experience and loyalty on its site. To drive growth, they partnered with Monetate (referenced as SiteSpect in the text) to implement a robust testing and personalization platform that would allow for consistent, data-driven experimentation.

The solution involved using Monetate's platform to run a simple A/B test that increased the height of a product material selection box by 20 pixels. This change, implemented by Monetate, produced significant results: it led to a more than 20% increase in average order value from returning customers and a 5% increase in completed orders from new customers, demonstrating the profound impact of a subtle user experience improvement.

OnlineLabels.com