Case Study: Office Depot achieves $6.9M in new revenue with Monetate personalization

Office Depot Generates $6.9M with 1:1 Personalization

Office Depot, a major office supply retailer, sought to improve cluttered product description pages that were hindering the online buying process for its diverse customers. Their challenge was to dynamically present the most relevant information to each shopper in real-time, but they found traditional testing methods were not agile enough. They turned to their existing vendor, Monetate, to utilize its new Monetate Intelligent Personalization Engine.

Monetate implemented its machine learning capabilities to personalize the site in real-time for every visitor, whether known or anonymous. The solution dynamically reordered page sections to emphasize the most pertinent information for each individual shopper based on their behavior. This deployment across all product pages resulted in a significant revenue increase of $6.9 million over a four-month period, directly attributable to Monetate's technology.

O‌ffice Depot

Mathew Vermilyer

Program Manager, Personalization